Reaching More Prospective Buyers
Real Estate Marketing has many similarities to the real world market. For example, there’s advertising. And, there’s real estate marketing strategies. But which ones are right for you? Which ones do you need help with?
The main goal of marketing strategy is to reach potential buyers and sellers. The key to any Marketing strategy is a solid lead generation system. And, this is exactly what real estate professionals call “business plans.”
MARKETING COMPAIGN
In order to have a profitable real estate marketing campaign, it’s not enough to have a solid business plan; you must have great business plans. You must use your marketing campaigns effectively. You can’t rely on offline advertising. Neither can you rely on your “good old TV commercials” or radio ads.
To help you become an expert in the art of real estate marketing, you’ll need a step-by-step approach to marketing your real estate business plan. And, that’s just what this article provides you. Here’s the short version of what you’ll learn in this Real Estate Marketing Insider article:
You must choose your marketing niche (the type of people you want to reach) before creating a marketing plan. Marketing your realty business plan is a waste of time if you don’t know who you are trying to reach! Make sure you choose your target market before deciding on the specific tactics you’ll use to reach them.
REAL ETATE BUSINESS
You should also decide how much money you want to spend on your real estate marketing campaign. The type of marketing you’ll use will depend on the amount of money you have to invest in your real estate business. It’s best to start with a lower budget and work up as you go along.
MARKETING STRATEGY
When creating your marketing strategy, you need to identify the benefits that will result from each area of improvement. Your key benefits should be: increasing sales, increasing clientele, increasing your market share, and increasing your commissions. Once you’ve figured out your key benefits, figure out your real estate agent marketing strategy. Do you have a radio commercial? A direct mail piece? A television commercial?
DISCOUNT TO CLIENTS
Your marketing strategies will also depend on how many real estate agents you have in your downline. If you have too many people on your downline at the moment, you should probably reconsider your strategies for now and see if you can’t get more agents onboard with your new plan. You could try some of these ideas: offer a discount to clients who bring your downline members, have a special deal for agents who recruit their downline or simply give out some freebies to get your name out there. Once you get started, you’ll see that getting started is actually quite simple! You should have no problem finding some strategies that work for you, and soon enough you’ll be building an effective online!
Another option for your downline is to help spread the word about your upcoming event. There are various real estate marketing strategies you can use to do this: hold an open house, send out a press release, hold an event on your website, hold a home auction, hold a garage sale, or contact local real estate agents and lenders to mention your event. All of these tactics can be successful, though you need to make sure that you’re targeting your real estate marketing strategies to your target market and know what exactly they want. If you don’t target your audience properly, none of your marketing strategies will work. This will mean that you can’t truly grow your business.
REAL ESTATE MARKETING PLAN
To get started with your real estate marketing plan, you should contact your local real estate agents to see what they can do for you. Most agents will be more than happy to help you. Many will be eager to throw open house signs in their communities, especially if it’s near their offices. This is a perfect time to talk to them and ask them if they have any leads on any properties that they would be able to help you with. Most agents are more than happy to help you out because it’s good business for them; after all, most people who look for houses to buy end up going to a real estate agent in order to find one.
REAL ESTATE LISTING
The Internet is also an excellent tool for getting out the word about your event. You can use sites such as Open House Blog to host an online open house and have real estate investors from across the country come to your community to check out your property. Just be sure to use your event as a marketing tool and not as a real estate listing! Many investors find this tactic to be much more effective and is something that I teach my new clients about.
As you can see, you have many options when it comes to real estate marketing. You don’t have to choose one method and stick to it for the rest of your life. Even if you have no experience in marketing, you should make sure that you include some type of marketing strategy in your marketing mix. The more exposure that you get for your property, the better chance that you will have of selling your property quickly. With these marketing strategies, you will be able to reach more prospective buyers and have a greater chance of making a profit.
